Jordan Harless

My journey began at Michigan State University, where I earned a BA in Advertising with a Creative Cognate. I was one of fifteen students selected to participate in Michigan State’s Intense Portfolio Workshop. Additionally, I’ve had multiple advertising internships, taken art classes, and had a painting displayed in MSU’s art exhibit. Since then, I’ve had many years of professional advertising/marketing experience in a creative role.

I am employed at NLB Corp. (a high-pressure water jetting manufacturer) as the company’s Marketing Manager. I oversee all aspects of marketing initiatives, including coordinating trade shows to maximize brand visibility and engagement across ten branch locations (both domestic and international). I design and maintain the company website, ensuring a seamless user experience and up-to-date content. Additionally, I strategize, manage, and design marketing campaigns across both digital and print platforms to drive growth and awareness. I am also responsible for writing and designing marketing collateral that effectively communicates our brand and product value. Furthermore, I manage all social media platforms, creating engaging content and fostering community growth. My role focuses on blending creativity, strategy, and execution to ensure our marketing efforts align with business objectives and deliver measurable results.

Prior to that, I worked as NLB’s Graphic Designer, leading all design and branding projects. This included NLB branded stationery, business cards, literature, catalog, trade show booths, vehicle/unit wraps, presentations, and any other materials needed.

In my spare time, I enjoy party planning, playing tennis, foster dogs, and exploring new restaurants in DC.